A Product on a Shelf Can’t Speak For Itself.
Companies have perused traditional forms of advertising like commercials and print media, but these often rely on reaching sheer numbers to make sales. It turns out the best way to reach a target audience is the oldest, most tried, and accurate method– talking to people. In-store demos are the best way to reach consumers in-store.
Storytelling to Connect Personally
The storytelling method has proven to be very powerful to sell a good or service. Every product has a story, and in-store demos allow the telling of those stories. Great product demonstrators present product stories through involving the consumer’s senses, putting it into their hands, and encouraging them to interact with it.
Humans are tactile creatures meaning, that we learn through an array of senses. To learn something firsthand will leave an impression that sometimes lasts for life. By experiencing a product first hand, in-store demos or product demonstrations allow consumers to get familiar with the product by allowing them to try it before purchasing. It gives them a short-term user experience or a chance to judge the product’s quality for themselves.
People may not always believe what you say, but it is hard to dispute the validity of a product’s in-store demo. People get a taste of what it’s like to own once they’ve held a product and play with it. And this causes actual ownership to follow shortly after that.
When People Shop in Person
In the article 10 Tactics Retailers Can Use To Encourage Impulse Buying, the author references the huge advantage physical retailers have over online retailers, when it comes to impulse buying. 79% of impulse buys take place in retail stores vs when consumers shop online. Even so, impulse doesn’t generally happen all by itself. There are a few factors that increase the likelihood of someone falling sway to an impulse purchase:
- Featuring the right products
- Having them prominently displayed
- grabbing the shopper’s attention
A shopper may be coming into a store for a specific purpose, but if the right in-store demo catches their attention, there is a good chance they’ll want to find out more. In-store product demos boost the likelihood of impulse purhcases. Ad do samples or an experience with the product. A face-to-face marketer adept at anticipating a potential customer’s needs based on a short coversation is a master at turning impulse into a buy.
Everyone likes a good story. Consumers want tactile experiences. People like to get a useful item for a good deal, which is why in-store demos are such a success.
For more articles discussing how Smart Circle can help your product or service, check out this blog article, What Is Smart Circle and What Is Face-to-Face Marketing?