What Is Smart Circle? An Outsourced Sales Broker and In-Person Customer Acquisition Partner
Smart Circle is an outsourced sales and marketing broker that connects brands with a nationwide network of independently owned and operated sales companies (ICDs). Through in-person customer acquisition channels, including retail, door-to-door, business-to-business, and event-based marketing, we help brands acquire customers while creating opportunities for independent sales businesses to grow within the direct sales industry.
How Smart Circle Connects Brands with Independent Sales Companies
Our business model serves two key groups: brands seeking in-person customer acquisition solutions and small sales and marketing businesses seeking to expand their business.
We partner with Fortune 500 companies and emerging brands to support their customer acquisition campaigns. We then connect those brands with our nationwide network of independently owned and operated sales companies that execute campaigns in their local markets.
This approach allows brands to reach customers through meaningful, face-to-face interactions while giving independent businesses access to established client relationships.
What Services Does Smart Circle Provide for Brands and Sales Campaigns?
Beyond connecting brands with our independent sales network, we provide support that helps campaigns operate effectively and responsibly. This includes campaign strategy, operational support, client relationship management, compliance oversight, performance tracking, and ongoing communication across our independent sales network.
Our role is to help create successful outcomes for both the brands we represent and the independent businesses we support.
Are sales companies in the Smart Circle network Independently Owned and Operated?
The sales companies within our network are independently owned and operated businesses, and not subsidiaries of Smart Circle. Smart Circle contracts with these businesses to execute client campaigns and provide certain direct sales services.
While we work closely with these businesses in connection with our client campaigns, each company is responsible for its own day-to-day operations, hiring decisions, business management and employment decisions in connection with their respective sales representatives and employees.
How Smart Circle Supports Ethical Sales Practices and Compliance
We ensure ethical sales practices across our network through a combination of clear standards, ongoing oversight, and active compliance support.
Smart Circle maintains rigorous contractual standards across its independent sales network and is committed to ethical sales practices across every campaign. Independent sales businesses in our network are contractually required to comply with applicable laws and regulations, including consumer protection, marketing, and door-to-door solicitation laws, as well as client-specific standards.
Beyond contractual requirements, our dedicated teams focus on communicating clear standards, investigating potential issues, and helping ensure expectations are consistently met across the network.
Is Smart Circle a Multi-Level Marketing Company?
No. Smart Circle is not a multi-level marketing (MLM) company. Unlike traditional MLM models, we do not require inventory purchases, starter kits, or mandatory participation fees for business owners to join our independent sales network.
As an outsourced sales and marketing broker, we connect independently owned sales companies with our clients, while also helping brands acquire customers nationwide through in-person sales and marketing channels.
Smart Circle’s History, Leadership, and Growth Since 1981
The seed for Smart Circle was planted in 1981 by our founder Larry Tenebaum. Since then, we have spent more than four decades building and evolving our business.
Today, Larry serves as Chairman of the Board, where he continues to help shape our strategic direction and reinforce the cultural foundation of our organization. Michael Meryash serves as Chief Executive Officer and leads our day-to-day operations and continued growth.
Over the years, we have built and refined a nationwide network of independently owned and operated sales and marketing companies focused on delivering in-person customer acquisition solutions for clients across North America.
Looking Ahead
Technology continues to change how businesses connect with consumers, but we believe human connection remains one of the most effective ways to build trust and create meaningful customer experiences.
For more than four decades, our focus has remained the same: helping brands grow through in-person customer acquisition while supporting independent businesses in the direct sales industry.
Learn More About Smart Circle
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