The Holidays are an important time of the year for businesses across the country. As early as September, companies start pulling out seasonal decorations and merchandise in preparation for the influx of holiday shoppers. Yet, companies may set themselves up for a disappointing year-end without a successful holiday marketing campaign or holiday sales strategy. As a result, they may not drive in the predicted revenues, may suffer the adverse effects of failed or missed-the-mark advertising. Since this is the case, it is crucial to understand why holiday marketing is so difficult during the holidays and how a broker of face-to-face marketing can turn it around for you this year.
Starting Holiday Marketing Too Late in the Year
Timing is the number one reason companies have trouble with marketing during the holidays. If you start too early, you risk consumers forgetting or becoming annoyed by the advertising before they begin holiday shopping. On the other hand, if you start too late, you may miss your opportunity to shine and stand out against the competition. Even worse, your customers may have bought similar products or services.
Most businesses need to brainstorm and plan holiday sales strategies well in advance, typically at the end of summer or the beginning of autumn. In this way, you can conduct proper research on your target customers, your industry, and your particular products and develop a campaign that meets your audience’s needs. Furthermore, you have time to customize and implement different marketing tactics that will draw in your customer for the holidays without overwhelming or intimidating them. A broker of face-to-face marketing is the perfect way to take advantage of the expertise, experience, and top-tier resources. They understand the power of marketing, especially at critical points in the year. They also have unique tools to gain key insights into your target audience. Since this is the case, you’ll be able to pinpoint exactly when to begin your holiday marketing campaign and how to attract your customers.
Relying Too Much on Media
Currently, online presence is the hot-ticket way to promote your brand and company. Yet, when you only rely on websites and social media, you miss a significant opportunity to reach a portion of your potential customers, and you may miss the chance to pull in clients for the Holidays.
Often, online holiday marketing can be hit or miss. First, you need to have a large, sufficient base of followers or fans to reach more people on any social media platform. Likewise, you need to research and track your audience to understand when they are online and when they are more likely to view your marketing campaign. Furthermore, once you reach November and December, your voice will likely drown out due to your competition’s sheer amount of holiday sales strategies.
For this reason, you need something that will set you apart from the crowd. In-person marketing is the single, most significant way to do so in a pleasing, appealing way. An expert sales professional will be able to have a unique and valuable discussion with your clients. Your client will leave the store with an excellent idea of your company and your holiday products. They will also be able to remember your company since you took such a personalized approach.
Disregarding Shifting Customer Profiles
Frequently, businesses make an oversight that ends up costing them in the long run, especially during holiday periods. When developing a holiday sales strategy, they may work with pre-holiday data and figures. While they believe their customer profile is static, it changes over the year. During the Holidays, companies need to look out for their foundational clients, but they also need to consider loved ones that would shop for them. For this reason, new research may need to be completed on those potential shoppers.
Fortunately, a broker of face-to-face marketing and in-person sales understands these unique holiday dynamics. They combine their expertise and data to create marketing campaigns that appeal to gift-giving shoppers. Likewise, they know how to capture and enchant them while in their shopping element. They may set up several smart channels to this effect, but one of the most popular is right in a well-known retail store. They will set up campaigns, complete with discussions and product demonstrations, right in store while customers carry out their gift shopping.
Taking Less Time to Engage and Connect with Customers
Holiday marketing is tricky because businesses need to appeal to many different people. In addition to their regular clientele, they now have to appeal to others shopping for gifts. A common mistake is to try to do this all-in-one holiday marketing campaign, leading to either a very generic approach to advertising or an incredibly complicated version. Unfortunately, neither works very well.
When you select an in-person marketing style, you have the chance to customize each interaction with a customer. Your face-to-face sales professional has detailed and thorough conversations with potential customers. They can tap into the consumer’s emotions, personality, reasons for shopping, goals, and perceptions. They can also tailor their sales pitch to pull that specific customer into your brand and products. In this manner, in-person marketing can engage and connect with customers one-on-one.
Simply Pushing Sales
Many companies fall into believing the Holidays are simply about pushing sales. While your customers do wish to shop, they are reasons they choose one company over another. You can significantly raise your chances of it being your company by focusing on more than simply revenue. Instead, you can concentrate on brand awareness and brand relationships.
If you add a positive experience to your holiday sales strategy, you are more likely to not only gain a sale but you may also gain a long-term client. An in-person marketing experience is one of the best ways to achieve that. A representative can speak to your potential customers about their dreams for the Holidays and what they would love to see from your company, amongst other vital questions. These interactions can lead to sales, but their primary purpose is engagement.
Make Holiday Marketing Easier with Smart Circle
If you are looking for ways to make your holiday marketing campaigns more straightforward and effective, you have come to the right place. As a leader in face-to-face marketing, our sales professionals can ensure your company appeals to and pulls in clients this festive season. Contact us to find out more!