What is the Value of Face-to-Face Marketing?

Build Trust

Consumers are constantly bombarded with marketing material, and with the barriers to entry being so low, it can be very difficult to determine how credible various marketing efforts are.  When you are in-person, that all changes.  The ability to connect with another human and build a relationship with a potential customer is something that cannot be replicated.  The value of face-to-face marketing is clear to see because you can build a level of trust that is undeniable, leading to more loyal customer behavior over the long term.

Show Personality

The value of face-to-face marketing is that it allows your personality as a brand and as an individual marketer to shine through.  Instead of relying on clever visuals and copywriting to try and show why your brand is unique, an in-person interaction can do it for you.  Show consumers a personality that stands out from the rest and you will find that there is a stronger connection between how they feel about the brand once you have gone.

Smart Circle understands that humans thrive on connections– and that’s what our customized Smart Circle campaigns deliver.

Skin in the Game

When hiring Smart Circle to design a customized in-person sales campaign for your product or service, you are showing customers that you believe in your product, and you want to meet them where they are.  This is a very different proposition to other forms of marketing where the cost is minimal, and the efforts are easily scalable.

Having this sort of ‘skin-in-the-game’ is a strong psychological signal that maximizes your ability to build brand relationships, which in turn acts as a catalyst for accelerating your process of customer acquisition.  Instead of requiring a range of different customer touchpoints to get the deal done, strategic face-to-face marketing can help to build relationships with potential partners that can open doors for you.

Creates Word of Mouth Marketing

Face-to-face marketing has a wonderful inbuilt distribution factor because when a customer has a good experience, they are likely to talk about it with their social circles.  Creating the opportunity for your product or service to be in front of consumers in highly trafficked areas is huge for a brand.  But adding the element of a brand ambassador or professional salesperson takes that product awareness opportunity and expands it into building a brand relationship. 

These in-person interactions have the potential to spiral into immensely valuable word-of-mouth marketing that far outstrips the initial resources expended.  This is a very common example of the value of face-to-face marketing.  One great experience can create a snowball effect that delivers more value over time, and that is what makes our customized Smart Circle campaign strategy so exciting and lucrative.

You Attract Your Customers To You

Smart Circle’s customized face-to-face marketing campaigns create a buzz around your product or service that tends to act as a focal point for other potential prospects.  Demonstrating the value of your product or service is a powerful example of the value of face-to-face marketing.  All it takes is for one person to relate to a problem that your product or service can overcome, and you’ll acquire that customer. 

We don’t have to tell you that in-person demonstrations or face-to-face conversations around your product or service tend to flip traditional forms of marketing on its head.  But we will tell you that this tool is powerful, and an easy tool in building brand relationships.

Another key is how it lowers the cost of building these key relationships.  Our Smart Circle customized face-to-face marketing campaigns are incredible drivers of consumer interest and they create long-term growth for your brand.  

More Effective Communication

It is undeniable that engaging with consumers in-person is more effective than what is possible online.  When brand ambassadors are face-to-face with prospective consumers and they discuss their needs, wants, concerns, and hesitations in real-time. They can answer their questions with the sort of nuance and context that just is not possible with other traditional forms of marketing.  

With more effective communication, comes better results at the end of the day.  This is because sales and marketing rely on engaging consumers where they are, addressing their needs in real-time, and delivering products or services that are carefully catered to what they are looking for.

Show Gratitude

This might sound strange to some, but it’s actually a key component of building long-term relationships with your clientele.  When utilizing face-to-face marketing, you are able to engage with consumers who are supporting you and show that you are grateful for their support.  This means a lot to a customer who has trusted you with their business and it helps to create stronger bonds with the brand itself.

These sorts of gestures show that your brand cares and that there are humans behind the corporation – something that does not go unnoticed in today’s modern economy.  It’s a great way to set yourself apart from your competition, and a severely underrated value of face-to-face marketing.